The Triple Bottom Line, The Heart of Green Building: Sustainability is Good for Business

The triple bottom line is all about the benefits: people, planet profit. The question that the triple bottom line concept demands be asked is, “how can an enterprise balance what is best for their wallets with what is best for everyone else?” It’s surprising how often multiple concerns align.

Corporate Social Responsibility (CSR) has long been a big topic in the PR world, but it was seen as a way of building goodwill with the public in the hopes that, in the long term, that goodwill would serve as a kind of advertising, keeping the company’s name in the publics’ minds and keeping that name clean with positive associations. CSR includes community outreach, civic mindedness, charity and environmental responsibility, but, until fairly recently it was not viewed as a sound method of conducting everyday business in terms of profits.

The concept of the Triple Bottom Line (TBL) was conceived by John Elkington, the founder of British Consultancy, SustainAbility, in 1994. It’s an accounting philosophy that takes into account the benefits and costs for that business and their community, including employees, clients and the public, as well as the Earth itself. That’s the tagline, “People, Planet Profit: The Triple Bottom Line.”

The TBL is about the relationship that the project will have with its tenants, and clients, over its lifespan.

Regardless of the purpose of the building, the TBL considerations begin in the planning process. It entails choosing a location that is the least destructive to the ecosystem.

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The U.S. and China, Saving the World with Super Powers

Obama1Washington, D.C. – President Barack Obama and Chinese Prime Minister Xi Jinping announced, on Wednesday, an unprecedented agreement between the world’s leading carbon emitters, promising tighter regulations on waste and emissions, as well as investments in renewable energy.

According to the White House, Mr. Obama promised that the United States will cut carbon emissions down to 26 to 28 percent below 2005 levels by 2025, twice the pace of current plans aimed through 2020. The new goals fall in line with the long term plans to reduce carbon deduction by 80% for the year 2050.

Mr. Jinping pledged that China would reach its peak carbon emissions in the year 2030, with the intention of peaking early, and thereafter keeping its levels at or below that ceiling. The Chinese also agreed to increase the country’s capacity of renewable energy by 800 to 1,000 gigawatts, more than double current levels and increasing non-fossil fuel share of energy production up to 20% of the total.

The White House has stated that the agreement between the world foremost two polluters lays the groundwork for real progress to be made next year at the 2015 Conference of the Parties on Climate Change, the 21st such conference revisiting the United Nations Framework Convention on Climate (U.N. FCCC) Change, which was adopted in 1992.

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